Packaging for Coffee Shops and Café Chains
A coffee shop needs a cup programme (hot and cold cups, lids, sleeves or double wall, carriers) plus a short list of supporting items: a pastry bag, a soup pot at lunchtime, a napkin and, for roasters, a retail bag of beans.
The cup carries most of the volume, so the decisions that cost most to get wrong sit on it: wall type per size, lining, lid fit, and the marking text each country requires. From 2027 and 2028 the EU adds reuse duties that change how many single-use cups a café needs at all, and Germany has applied its own version since 2023.
This page maps a café's menu and service channels to a packaging set, shows which choices matter for each item, and links to the product pages that hold the full specifications. 9 Packaging is an Istanbul-based B2B manufacturer and exporter of printed packaging with experience in chain-style foodservice; specifications for any set are confirmed at quotation and technical review.
Related products
Coffee shop packaging set for cafés and chains: hot and cold cups, sleeves, carriers, pastry bags, soup cups, napkins and bean pouches, plus reuse rules.
How do coffee chains, bakery-cafés and caterers differ in what they buy?
Coffee chains buy cup volume and consistency, bakery-cafés buy a wide bag range around a narrow cup range, and caterers buy cups sized to machines and counters. The detail:
- Coffee chains and franchise groups: high cup volume, three or four hot sizes plus cold drinks, a food-to-go range, and seasonal or limited-edition cup designs. Consistency across sites and countries is the main procurement problem.
- Bakery-cafés: bread and pastry are the core, with coffee as a high-margin add-on. The bag range is wider and the cup range narrower. Our bakery packaging page covers the bread side; this page covers the drinks and café side.
- Office, campus and vending caterers: cups sized to machines or counters, lids and carriers for walking between buildings, and less need for elaborate print. Vending cups are usually dictated by the machine's cup magazine, so the rim diameter and height come from the machine maker's drawing rather than from a menu.
Roasters that run cafés, or cafés that sell their own beans, add a fourth stream: retail coffee pouches, which are a flexible-packaging purchase with very different tooling and lead-time logic from cups.
The coffee shop packaging set
The table maps each menu item or service moment to a format, the specification choice that matters most, and the page that owns the detail. Read it as a checklist: most cafés need eight to twelve of these lines.
| Menu item or moment | Packaging format | Key specification choice | Owner page |
|---|---|---|---|
| Espresso, macchiato | 4 oz single wall cup | Small rim lid or no lid; shared artwork with larger sizes | Paper cup sizes |
| Flat white, cappuccino, latte, tea | 8, 12, 16 oz hot cups | Single wall plus sleeve, or double/ripple wall without sleeve | Single vs double vs ripple wall |
| Hot cup lids | Sip lid per rim diameter | Rim diameter shared across sizes; test-fit with production cups | Custom printed paper cups |
| Iced coffee, cold brew, iced tea, smoothies | Cold cups, 12-20 oz | Barrier on both sides against condensation; flat or dome lid | Paper cup linings |
| Hand protection | Printed sleeve | One sleeve across sizes only if outer diameters match | Cup sleeves and carriers hub: sleeves |
| Multi-drink orders, drive-thru, delivery | 2- or 4-cup carrier | Moulded fibre (unprinted) or printed board; pocket fit per cup size | Cup sleeves and carriers hub: carriers |
| Croissants, muffins, cookies | Flat or gusseted pastry bag | Grease resistance for butter pastry; white or kraft | Custom printed paper food bags |
| Sandwiches, paninis, toasties | Sandwich bag, window bag or wrap | Window film vs all-paper; warm vs cold holding | Paper food bags, greaseproof paper |
| Soup, porridge, overnight oats | Paper soup container, 8-16 oz | Double-sided PE for hot liquid; vented lid | Paper soup containers |
| Salads, grain bowls, fruit pots | Paper bowl or food pot | Clear dome lid for display or paper lid | Custom printed paper food containers |
| Napkins | 2-ply, 24 x 24 or 33 x 33 cm, or dispenser | Ply and size for pastry vs lunch menu | Custom printed napkins |
| Larger orders, retail items | Paper carrier bag with handles | Handle type and gusset for drinks carriers and boxes | Custom printed paper carrier bags |
| Retail beans or ground coffee | Stand-up, flat-bottom or side-gusset pouch | Barrier laminate, one-way degassing valve, zipper | Custom printed stand-up pouches |
Folded board meal boxes and trays, if your lunch menu needs them, sit with custom printed takeaway food boxes. Drinks travelling with food in delivery orders may also need a handled takeaway bag sized around the cup carrier.
How should a café chain plan its hot cup range?
Start from the sizes you actually sell, then pick wall type per size and lock the lid diameter. Many chains run an espresso size plus 8, 12 and 16 oz, with 12 to 16 oz (and often 20 oz) sharing a roughly 90 mm rim so one lid covers them, while 8 oz commonly has its own, smaller lid.
The wall-type decision is mainly about where you want to spend money. A single wall cup with a printed sleeve gives comparable hand protection to a double wall cup for most hot drinks and keeps the cup itself cheaper, but it adds a second item to stock and a handling step at the counter. Double wall cups give a smooth, premium print surface and no sleeve; ripple wall gives the best grip and heat protection but its texture breaks up fine artwork. Insulated cups nest less tightly, which raises freight and storage space per thousand. The comparison, with a rule for each drink type, is in single vs double vs ripple wall cups.
Two traps catch café buyers repeatedly:
- Oz labels are nominal. An "8 oz" cup often holds more than 237 ml to the brim, and your recipe fill line sits below that. Check brim-full and fill-line volumes against your drink recipes, as explained in paper cup sizes: oz to ml and lid fit.
- Lids are not interchangeable between makers. A millimetre of difference in rim diameter or curl profile is enough for a lid to pop off. If you keep an existing lid supplier, send its part number and test-fit with production cups before approving.
Cold cups: double-sided paper or clear PET?
Paper cold cups need a barrier on both sides, because iced drinks form condensation on the outside that softens unprotected board. That same double-sided construction also handles hot drinks, so some operators run one cup family for both and simply change the lid: a sip lid for hot, a flat lid with straw slot or a dome lid for cold.
Clear PET or rPET cups are the other common cold format, chosen where the drink's layers or colour sell it. They are fully plastic single-use beverage cups, so they carry the same EU marking and, in Germany, the same per-kg plastic fund levy as plastic-lined paper cups. Cold lids are typically PET, rPET or PP; under the SUP Directive lids are treated as part of the beverage cup for its reduction and EPR measures, so review lid material with the cup. Cold-drink sales peak in summer, which matters for forecasting: a cold cup that runs out in July is a lost sale, not a substitution. Lining options for both hot and cold cups are compared in paper cup linings: PE vs aqueous dispersion vs PLA. The range is covered under custom printed plastic cups.
Linings, SUP marking and levies on café cups
Almost every paper cup has a polymer lining, usually PE, sometimes PLA or an aqueous dispersion coating, and under the EU Single-Use Plastics Directive (EU) 2019/904 a plastic-lined paper cup is a single-use plastic beverage cup. That brings a printed marking on the cup, EPR fees and, in Germany, a levy.
| Item | What applies | Where it is explained |
|---|---|---|
| "Plastic in product" marking | Required on single-use beverage cups made partly of plastic, including PE- and PLA-lined paper cups, under Implementing Regulation (EU) 2020/2151, in each country's language, since 3 July 2021; cups made wholly of plastic carry "MADE OF PLASTIC" instead | Paper cup regulations |
| Dispersion-coated cups | Escape the marking only if the coating genuinely falls outside the plastic definition; get the polymer status in writing | Paper cup linings |
| German single-use plastic fund (Einwegkunststofffondsgesetz) | DIVID registration since 1 January 2024; per-kg levy (EWKFondsV) of €1.236/kg for beverage cups and €0.177/kg for food containers, paid by whoever first places them on the German market, usually the importer | Germany and Austria compliance |
| PPWR, Regulation (EU) 2025/40 | Applies from 12 August 2026: PFAS limits for food-contact packaging, recyclability grades from 2030, takeaway reuse duties from 2027 and 2028 | PPWR explained |
| UK (Great Britain) | EU marking does not apply; packaging EPR (pEPR) applies to the UK importer or brand owner, not to a non-UK manufacturer | UK packaging regulations |
For a café group trading in Germany, Austria and the Netherlands, the marking is the item most likely to force a reprint: it has to be on the cup in German or Dutch, so either the cup carries both or you run separate language versions. Plan the marking position into the artwork from the start. Obligations depend on your role as brand owner, importer or distributor, and should be confirmed with the competent authority or your compliance scheme.
Reuse duties: what the Mehrwegangebotspflicht and PPWR Articles 32 and 33 mean for cafés
In Germany, takeaway outlets that fill single-use cups of any material have had to offer a reusable alternative at no higher price since 1 January 2023 (the Mehrwegangebotspflicht). From 12 February 2027 the PPWR requires takeaway outlets across the EU to fill customers' own cups, and from 12 February 2028 to offer a reusable option, both at no higher price than single-use.
Germany: Mehrwegangebotspflicht
The German duty applies to single-use plastic food packaging and to single-use beverage cups regardless of material, so switching to a dispersion-coated or "plastic-free" paper cup does not remove it. Outlets with no more than five employees and no more than 80 m² of sales area are exempt from offering reusables but must fill customers' own containers on request. Since 12 August 2026 the duty is in § 60 and the small-outlet rule in § 61 of the VerpackDG, which replaced the VerpackG (formerly §§ 33 and 34). Employees are counted across the whole business, with part-time staff counted pro rata, so most chain branches will not qualify for the small-outlet rule.
EU: PPWR Articles 32 and 33
- Article 32, from 12 February 2027: final distributors in the HORECA sector selling takeaway food or drinks must let customers fill their own container at no higher price than single-use packaging.
- Article 33, from 12 February 2028: they must offer a reusable packaging option at no higher price, with micro-enterprises exempt; from 2030 they should endeavour to sell 10 % of products in reusable packaging.
What this changes in your packaging order
Reuse duties do not remove single-use cups from a café, but they change the mix. Expect some share of drinks to move into own cups or a reusable cup system, which lowers single-use cup volumes and makes forecasting less linear in the first year. Staff need a defined process for filling customer cups to the right recipe volume, and menu boards need a price for each format. Many operators keep the branded single-use cup as the default and use a reusable system for the share that switches; whether that reusable cup is your own branded item or part of a pooled deposit system is a separate purchasing decision, outside the scope of printed single-use packaging. The duty also extends to food: soup and salad containers in Germany fall under the same reusable-offer rule when they are single-use plastic packaging, which includes PE-lined paper. Background is in PPWR explained and packaging compliance in Germany and Austria.
Dine-in, takeaway and delivery: which rules apply where
The same café uses different packaging by channel, and several rules depend on whether the drink is consumed on the premises.
| Channel | Typical packaging | Rules to check |
|---|---|---|
| Dine-in | Ceramic and glassware for drinks; plates; napkins | Netherlands: single-use cups and food containers containing plastic, including PE-lined paper, banned for on-site consumption since 1 January 2024. EU: PPWR Annex V restricts single-use plastic packaging for food and drink consumed on HORECA premises from 1 January 2030; Commission guidance of 5 June 2026 (C(2026) 3702) treats paper-based packaging with 5 % or more plastic as covered |
| Takeaway at the counter | Cups, lids, sleeves, pastry and sandwich bags, napkins | SUP marking on cups; Germany: reusable offer since 2023; EU: own-container duty from February 2027, reusable offer from February 2028; Netherlands: to-go surcharge not enforced in 2026 and due to be abolished from 1 January 2027, with the reusable or bring-your-own offer still required (amending decree not yet published as of October 2026) |
| Drive-thru, delivery, office runs | Carriers, handled bags, lidded soup and salad containers | Lid security and carrier fit; PPWR takeaway duties apply to food as well as drinks |
| Retail beans and merchandise | Coffee pouches, carrier bags | Food-contact documentation for the pouch laminate; EU recycled-content and recyclability rules for plastic packaging from 2030 at the earliest |
In the UK, the England single-use plastics ban from 1 October 2023 covers items such as plastic and plastic-coated plates, bowls and trays (with exemptions for packaging) and EPS food and drink containers, but not PE-lined paper cups. Paper carrier bags are not charged in England, while Scotland (10p minimum), Wales (5p minimum) and Northern Ireland (25p levy) include paper bags in their charges. Market detail is in UK packaging regulations, and for US cafés in US foodservice packaging regulations.
Cup artwork across a size range
A cup is a cone, so each size has its own fan-shaped dieline, and an artwork that looks right on a 12 oz cup has to be redrawn, not scaled, for the 8 oz and 16 oz. The side seam hides a strip of the design, and the rim and bottom curls remove a few millimetres at top and bottom.
Practical rules for a range:
- Build one master design with a fixed logo position relative to the seam, then adapt it to each size's dieline from the manufacturer.
- Keep the SUP marking, recycling or sorting information and any QR code in a defined legal zone that can change without redrawing the brand artwork.
- Check how the design reads on the wall type: a smooth double wall wrap prints like a single wall cup, but ripple texture breaks up fine type and light tints.
- Proof every size physically, not just the hero size.
The full method is in paper cup printing and artwork on a tapered cup.
Keeping the brand consistent across cups, bags, tissue and pouches
A café set prints one brand on four or five different substrates, and the same brand colour will not look identical on all of them. White cupstock reproduces colour most faithfully; kraft cupstock and kraft bags mute and warm every colour; napkin tissue softens solids and loses fine detail; coffee pouches are printed on film, often reverse-printed, which gives saturated colour of a different character again.
| Item | Typical substrate | Typical print route | Colour behaviour |
|---|---|---|---|
| Cups and sleeves | White or kraft cupstock, PE-coated surface on cold cups | Offset on cup blanks, flexo for kraft and simple designs, digital for short runs | Best match on white; kraft shifts all colours |
| Soup and salad containers | Cupstock | As cups | Matches cups if same board and process |
| Pastry and sandwich bags | Kraft or white paper, greaseproof grades | Flexo, usually 1-3 colours | Coarser detail; solids preferred |
| Napkins | Tissue or airlaid | Flexo or embossing | Softer, lighter solids; simplified logo |
| Coffee pouches | Printed film laminates | Gravure, flexo or digital | Strong, glossy colour; matte varnish changes appearance |
Specify brand colours as spot colours with agreed tolerances per substrate, decide which item is the colour reference, and approve physical samples under the same light. The trade-offs are explained in Pantone vs CMYK in packaging, process selection in flexo vs offset vs gravure vs digital printing, and file preparation for a multi-item set in the packaging artwork guide.
Retail coffee bean pouches for roasters and cafés
Freshly roasted coffee keeps releasing carbon dioxide for days to weeks, so a sealed retail bag needs a one-way degassing valve that lets gas out while limiting oxygen coming in. The other decisions are the barrier laminate, the format and the closure.
- Format: side-gusset bags are the traditional coffee format; flat-bottom pouches stand squarer and give five print panels; stand-up pouches suit smaller fills. Common retail fills are around 250 g, 500 g and 1 kg, but size a pouch by volume, because beans and ground coffee of the same weight need different pouches.
- Barrier: metallised or foil laminates are typical for coffee; high-barrier mono-material structures are under evaluation as the PPWR recyclability rules from 2030 approach.
- Valve and closure: valve position clear of the zipper and key artwork; a valve body in the same polymer family as a mono-material pouch.
A café selling beans within weeks of roasting may need less barrier than a roaster supplying supermarkets with a long shelf life. Details are in custom printed stand-up pouches and pouch features: zippers, valves, tear notches and windows.
Rolling out a café set across a chain or franchise
A chain set should be a short, fixed SKU list that every site orders from, with forecasts that follow the menu rather than last month's invoice. In practice that means:
- Rationalise sizes: if three hot sizes and two cold sizes cover 95 % of sales, cut the rest. Each removed size saves a dieline, an artwork version and a stock line. Our guide to reducing takeaway packaging SKUs shows the method.
- Share lids and carriers across sizes wherever rim and base diameters allow.
- Separate the permanent range from seasonal cups. Seasonal or campaign designs have fixed launch dates and no reorder window, so plan them as a separate run with its own deadline.
- Forecast cold cups seasonally, and reduce single-use cup forecasts for German sites now and for EU sites from 2027 to 2028 as own-cup and reusable shares grow.
- Hold country language versions as variants of one master artwork, not separate designs.
The wider approach, including master specifications, franchise supplier control, call-off stock and multi-country rollout, is in packaging for restaurant chains and franchises. Minimum order quantities, unit cost and lead times depend on construction, print process and how runs are configured; see packaging MOQ, packaging cost drivers and packaging lead times.
Compliance documents cafés typically request
Café operators and their franchisors usually ask for the same document set for every food-contact item, plus weight data for EPR reporting.
- Food contact: a Declaration of Compliance for plastic layers (cup linings, PE-lined containers, window films, pouch laminates) under Regulation (EU) 10/2011, and a declaration for paper and board against Framework Regulation (EC) 1935/2004, commonly referencing BfR Recommendation XXXVI. See food-contact packaging compliance.
- PFAS: from 12 August 2026 the PPWR limits PFAS in food-contact packaging, which matters most for grease-resistant pastry bags, wraps and containers. See PFAS-free food packaging.
- Ink and set-off: cups ship nested, so the printed outside of one cup touches the food-contact inside of the next; good manufacturing practice under Regulation (EC) 2023/2006 addresses this.
- EPR and levy data: material composition and unit weight per SKU for LUCID and dual-system reporting in Germany, DIVID levy declarations, Austrian licensing and UK pEPR data.
- Claims: any "compostable" or "recyclable" wording on cups needs to be specific and verifiable; generic environmental claims are restricted in the EU from 27 September 2026. See recyclable vs compostable packaging.
Terminology by market
| Market | Terms buyers and suppliers use |
|---|---|
| Germany | Coffee-to-go-Becher, Pappbecher, Becherdeckel, Becherträger (cup carrier), Mehrwegbecher (reusable cup), Kaffeebeutel mit Aromaventil (valved coffee bag) |
| Austria | Pappbecher; bags often called Sackerl |
| Netherlands | koffiebeker, bekerhouder (cup carrier), koffiezak met ventiel (valved coffee bag) |
| UK | takeaway cup, coffee cup, drinks carrier or cup holder, food-to-go |
| US | hot cup, cold cup, coffee clutch or cup sleeve, coffee bag, takeout |
What to send for a coffee shop packaging quotation
A quotation for a full café set moves fastest when each item is described by what it holds and where it is used. Send:
- Drink menu with sizes in oz or ml, hot or cold, and target fill volumes
- Wall type per hot size, or whether you use sleeves today
- Lining preference and any claim you plan to print
- Lid supplier and part numbers, or the lid types you want matched
- Food items to pack (pastries, sandwiches, soups, salads) with portion sizes
- Napkin type and dispensing format
- Carrier and bag needs for multi-drink, delivery and retail orders
- Coffee pouch fill weights, bean or ground, valve and closure, if you sell retail coffee
- Artwork status, number of designs, seasonal versions and language versions for marking
- Destination countries and annual volume per item, with delivery pattern
The packaging RFQ guide explains how to structure a multi-item request. When your list is ready, send your café packaging set to 9 Packaging for review and quotation.
Frequently asked questions
What packaging does a new coffee shop need to open?
At minimum: hot cups in two or three sizes with matching lids, a sleeve or insulated cup for hot drinks, cold cups and lids if you sell iced drinks, pastry bags, napkins and a carrier for multi-drink orders. Add soup or salad containers if you serve lunch, and carrier bags if you sell merchandise or beans. Start with fewer sizes and add only when sales justify them.
Do PPWR reuse rules apply to small independent cafés?
Partly. The Article 32 duty to fill customers' own containers from 12 February 2027 applies to takeaway outlets generally. The Article 33 duty to offer a reusable option from 12 February 2028 exempts micro-enterprises. Whether your business qualifies as a micro-enterprise depends on headcount and turnover, so check the definition before assuming the exemption.
Can we use plain cups and print only the sleeve?
Yes. Stock cups with a printed sleeve are a common way for smaller cafés to brand hot drinks with lower print commitment and easy campaign changes. The cup still needs the SUP marking for EU markets. The drawback is that cold drinks are rarely served with sleeves, so iced cups stay unbranded unless printed separately.
Should our coffee bean bags match our cup design?
They should share brand elements, but expect differences. Pouches are printed on film, usually by gravure, flexo or digital, and look glossier and more saturated than cupstock. Agree spot colour references for both and approve physical samples side by side. Many roasters keep the logo and colour system shared and give each coffee its own label or panel.
Are kraft cups and bags required for an eco-friendly café image?
No. Kraft gives a natural look, but end-of-life depends mainly on the lining and the local collection system, not the board colour. Printing "eco-friendly" without recognised excellent environmental performance is restricted in the EU from 27 September 2026, so choose kraft for appearance and make only specific, verifiable claims.
Related reading
- Packaging Compliance in Germany and Austria: VerpackDG, LUCID and Reuse Rules Verpackungsgesetz (VerpackG) compliance in Germany, now VerpackDG: LUCID, system participation, service packaging, Mehrwegpflicht, plastic levy and Austria.
- PPWR Explained for Foodservice and E-commerce Packaging Buyers The PPWR packaging regulation (EU) 2025/40 for foodservice and e-commerce buyers: roles, 2026-2040 dates, PFAS, recyclability, reuse, labelling and documents.
- UK Packaging Regulations for Foodservice and Retail Buyers UK packaging regulations for foodservice buyers: pEPR producer tests, EPR fees and RAM red/amber/green ratings, Plastic Packaging Tax and plastic bans.
- US Foodservice Packaging Regulations: FDA, PFAS, EPR and Bag Laws US food packaging regulations for takeout buyers: FDA 21 CFR rules, state PFAS bans, packaging EPR states, FTC Green Guides, CA SB 343, bag laws and import basics.
- Pantone vs CMYK in Packaging: Colour Matching and Consistency Pantone vs CMYK for packaging: spot colours, extended gamut, printing on brown kraft, Delta E tolerances, drawdowns and consistent colour on reorders.
- Flexo vs Offset vs Gravure vs Digital Printing for Packaging Flexo vs offset printing for packaging, plus gravure and digital: how each works, quality, set-up cost, run length and which suits bags, cups and boxes.
- Packaging Artwork Preparation: Files, Dielines, Bleed and Proofs Packaging artwork requirements: vector files, resolution, fonts, dieline layers, bleed, safe zones, overprint, white underprint, barcodes and proofs.
- Packaging for Restaurant Chains and Franchises: Standardising Across Locations How restaurant chains and franchises standardise packaging: master specs, approved suppliers, call-off stock, multi-country rollout, LTOs and artwork control.
Industries
- Packaging for Bakeries and Bakery Chains Bakery packaging for multi-branch bakeries: bread and pastry bags, greaseproof sheets, cake and doughnut boxes, cups, napkins and carrier bags, specified as one set.
- Packaging for Burger Restaurants Burger restaurant packaging mapped item by item: boxes, wraps, fries, sides, dips, cups, bags and napkins, plus delivery, reuse rules and chain rollout.
- Packaging for Pizzerias and Pizza Delivery Pizzeria packaging for chains and delivery brands: pizza boxes by size and flute, side and dip containers, liners, napkins, bags, rules and what to quote.
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