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Custom Printed Hang Tags and Thank You Cards

Custom hang tags (swing tags) are printed board tags tied or fastened to a product to carry its brand, price, size and barcode; thank you cards are printed inserts that go inside the parcel. Apparel, accessories, jewellery, candle, cosmetics, gift and bakery brands buy them, usually in the same order as their bags, tissue and stickers.

Hang tags and thank-you cards
Representative product photo

The tag has to work for the shopper who lifts the product, for the retailer's scanner and for the labelling rules of the market; the card speaks to a customer who has already paid.

9 Packaging, a B2B printed packaging manufacturer and exporter based in Istanbul, Türkiye, produces custom hang tags and thank you cards for businesses: rectangular and parcel-shaped tags, custom die-cut shapes, kraft and white board, supplied with string. The sections below cover shape, board, attachment, print and what to send for a quotation. Five supporting guides go deeper on sizes, board, string, tag content and insert cards.

What are custom hang tags and what do they do?

Custom hang tags, also called swing tags, are printed board tags attached to a product by string, a loop, a pin or a plastic fastener. They carry the brand, the product information a shopper looks for (price, size, material, care, barcode) and increasingly a short brand story or a care and reuse note. A hang tag is removable by the buyer, which separates it from a sewn-in label that stays with the item.

That removability decides what goes on the tag. Anything that must stay with the product for its life, such as care instructions in many markets, belongs on a sewn label. Anything that sells the product at the point of purchase can sit on the tag. Tag content and the legal split between the two are covered in what to put on a clothing hang tag.

Tags are used well beyond clothing:

  • Apparel, knitwear, denim, footwear and accessories (the classic use).
  • Jewellery, watches and small leather goods, often on a small tag with a loop or on a backing card.
  • Candles, soaps, cosmetics and gift sets, where a tag on string or ribbon doubles as ingredient or usage information.
  • Bakery and café products: tags on bag closures, bread bags, gift boxes and bottles.
  • Furniture, homeware and plants, where care and assembly details need a durable board tag.
  • Wholesale and B2B: tags that carry style numbers, size runs and barcodes for the retailer's stock system.

Which hang tag shapes does 9 Packaging make?

Three shape families cover most orders: rectangular tags, parcel-shaped tags with an angled or cut top corner, and custom die-cut shapes made to a brand outline. Rectangular is the lowest-risk, most economical choice because the cutting die is simple and many tags fit on a press sheet. Custom die-cuts need a dedicated cutting die and usually nest less tightly on the sheet, wasting more board, so they cost more per tag but give a recognisable silhouette.

ShapeTypical lookWhere it worksProduction note
RectangularStraight edges, optional rounded corners, hole at top centre or cornerApparel, general retail, price and size tags, bakery and gift tagsSimplest die; highest sheet yield
Parcel shapeRectangle with the top corners cut at an angle, reinforced hole, luggage-tag lookHeritage, workwear, leather, craft and gift brands; shipping and gift tagsStandard die shape, slightly more waste than a plain rectangle
Custom die-cutBrand shape, product outline, circle, arch, scalloped edge, windowPremium launches, seasonal ranges, products where the tag is part of the displayNew cutting die per shape; thin points and tight curves limit what survives handling

Sizes, hole positions and the limits on custom outlines are in hang tag sizes and shapes. Final dimensions and die layout are confirmed at quotation and technical review.

Which materials suit hang tags: kraft, white board or something thicker?

Most hang tags are printed on uncoated or coated board of roughly 250 to 400 gsm; kraft and white are the two common faces. Kraft board looks natural and works well for one- or two-colour print. White board gives the most accurate colour and the sharpest detail. The thicker the board, the better the tag feels and resists bending, but the harder it is to punch cleanly and the more it weighs when thousands of tags are shipped.

BoardLook and feelPrint behaviourTypical use
Brown kraftNatural, rough fibre texture, warm toneColours darken and dull; white ink or light colours do not cover the brown, so one- or two-colour designs work bestCraft, outdoor, eco-positioned and workwear brands; bakery tags
White kraft or bleached boardClean, uniform, often smoothClose to true colour; good for fine type and photographyFashion, cosmetics, jewellery, gift
Uncoated white boardSoft, matt, writable surfaceSlight ink absorption; colours softer than on coated boardHand-written details (size, price, batch), natural-look brands
Coated board (matt or gloss)Smooth, higher contrastSharpest detail and strongest colourPremium launches, photographic print, tags with large solid areas
Thick or duplex boardRigid, premium feel, visible edgeAs the face stockLuxury items and tags that double as a card

Under the EU's PPWR (Regulation (EU) 2025/40), a tag hung on or attached to a product is listed in Annex I as packaging, so its material and finishes count in the producer's packaging obligations. The full decision, including how to choose gsm for a tag that has to survive a store, is in hang tag materials. General background on paper and board grades is in the packaging paper grades guide, and a quick gsm conversion is available in the paper weight converter.

How are hang tags attached? String, elastic, pins and tag guns

Hang tags are attached with a pre-threaded string loop, a separate string supplied with the tags, an elastic loop, a safety pin, a plastic fastener or a tagging gun. The choice depends on the product (a knit and a leather bag need different attachments), on how the tag is applied (hand loop versus fast gun tagging in a distribution centre) and on how the tag should look on the shelf.

Common attachments:

  • Cotton or polyester string loops, pre-threaded through a drilled hole or a metal eyelet.
  • Elastic loops, useful on jewellery, hosiery and items where a knot would mark the product.
  • Safety pins and brass pins, for delicate fabrics where piercing a loop through the garment is undesirable.
  • Plastic fasteners ("barbs") applied with a tagging gun, which is faster for volume and less decorative.
  • Ribbon, twine or raffia for gift and bakery use, usually tied by the seller.

The length, material and loop closure that suit each product are explained in hang tag strings and attachments. For orders supplied with string, string type, length and whether tags are threaded at the factory or supplied loose are specified in the quotation.

What do you need to print on a clothing hang tag?

For clothing sold in the EU, the UK and the US, hang tags are generally the place for brand, price, size and marketing, while fibre content, country of origin and care information are regulated and follow different rules for the tag and for the sewn-in label. Whether a fact may sit on the tag alone, or must be on a permanent label, depends on the market and the rule.

The EU Textile Regulation (EU) 1007/2011 requires fibre composition to be shown on a durable, legible, accessible label or marking; Great Britain keeps the Regulation as assimilated law, enforced through the Textile Products (Labelling and Fibre Composition) Regulations 2012 (SI 2012/1102), while Northern Ireland applies the EU text directly; the US has the Textile Fiber Products Identification Act (16 CFR Part 303) and the FTC Care Labeling Rule (16 CFR Part 423). This is general information, not legal advice. The details, with official sources, are in what to put on a clothing hang tag.

How do thank you cards for packages fit in?

Thank you cards are inserts placed inside a parcel or bag, typically A6 or business-card size, printed on 300 to 400 gsm board or a lighter 250 gsm card stock. They carry a short note, a care or reorder instruction, a discount or review request, or a social link. They are cheap per piece, they weigh almost nothing and they are often the only printed thing in the parcel that speaks to the customer directly.

What goes on the card, the sizes that fit common mailers and the paper options are covered in thank you cards for packages. For protective and presentation inserts in mailer boxes, see the mailer box inserts guide and inside printing and unboxing design.

How are hang tags printed, and what finishes are used?

Hang tags are usually printed by offset or digital printing on board, depending on the quantity, the number of colours and how much the design varies between SKUs. Offset suits larger runs with consistent artwork and spot colours. Digital suits shorter runs and many versions, such as one tag per size or colourway. Which method is used is decided per project at quotation; packaging printing methods explains the trade-offs in general.

Finishes commonly requested on tags include matt or gloss lamination or varnish, soft-touch coating, hot foil and embossing, edge colouring and rounded corners. Not every finish suits every board: foil and emboss need a smooth, firm surface, and lamination on kraft tends to darken the colour. Which finishes are available for a given order is confirmed at quotation.

Expect brand colours to shift with the board. Brand colours on kraft or uncoated board will look different from the same colour on coated white stock, and a Pantone and CMYK comparison helps decide what to specify. Approve a printed or digital proof on the actual board.

What artwork do you need to send?

Send print-ready vector artwork with a die line, outlines for fonts, 3 mm of bleed and the hole position marked, plus Pantone references where colour matters. If barcodes are on the tag, send them as vector or high-resolution files and check scan quality on the proof. The packaging artwork guide covers file preparation in general.

Tag-specific points:

  • Keep text and barcodes at least 3 to 4 mm inside the cut edge and away from the hole area.
  • Mark whether the hole is drilled, punched or eyeletted, and its diameter and distance from the edge.
  • Name every version: size or colourway tags that differ only by one line of text are best supplied as a labelled list, not as separate unnamed files.
  • If tags must be numbered, barcoded or carry variable data, say so at the start; this changes the print method.
  • Mark which side of the tag faces out when the tag is attached, and whether the reverse is printed.

How do you compare a hang tag order between suppliers?

Compare suppliers on the same board, gsm, size, number of print colours, finishes, hole and attachment specification, packing and the proof process, not on unit price alone. A lower price often reflects a lighter board, a simpler string or a different finish. Quotation line items and how they interact are explained in packaging cost drivers, and what to send with an enquiry is in the packaging RFQ guide.

MOQ, price breaks and lead time depend on board, size, print method, finishes and the number of versions, and are confirmed at quotation. See what determines MOQ and packaging lead times. For buyers in the EU, UK or US, sourcing packaging from Türkiye covers customs and documentation basics.

How do tags and cards fit into a branded retail and e-commerce set?

Tags and cards usually follow the same palette and typography as the bag, the tissue and the sticker. A consistent set means one artwork master adapted to each item. Typical companions are custom printed paper carrier bags, custom printed tissue paper, custom printed stickers and labels for sealing, and custom printed mailer boxes for shipping.

For bakery and café brands, tags and cards are a lighter alternative to full printed bags on seasonal and gift lines; see packaging for bakeries for how a bakery set is assembled.

What do UK, US, German and Dutch buyers call hang tags?

The same tag goes by several names depending on the market. Use the local term in searches and briefs, and say "tag" plus the attachment to avoid confusion.

MarketHang tagThank you cardNotes
UKswing tag, swing ticket, hang tagthank you card, insert card"Parcel tag" can also mean a shipping label; say "luggage-style tag" for the shape
UShang tag, swing tag, price tagthank you card, package insert"Tag" alone may mean a price tag
Germany / AustriaHängeetikett, Hangtag, Anhänger, KleideranhängerDankeskarte, BeilegekarteSewn-in labels are Etiketten or Einnähetiketten
Netherlandshangtag, kaartjebedankkaartjeSewn-in labels are kledinglabels

For other terms, see the packaging glossary.

How are hang tags manufactured?

Hang tags are printed on sheets or rolls of board, cut to shape with a cutting die, punched or drilled for the hole, and then threaded, packed and counted. For the shared converting steps (sheet printing, die-cutting, finishing) see how folding cartons and food boxes are made, which describes the same board-converting route.

Specification checklist for a hang tag and thank you card quotation

Send the following in one message to request a quotation; a packaging RFQ template is available for the commercial details.

  • Product type and shape: rectangular, parcel, or custom die-cut (attach the outline).
  • Finished size in mm (width x height), hole diameter and position.
  • Board: kraft or white; weight in gsm; uncoated or coated; one- or two-sided print.
  • Print: number of colours, Pantone references, photographic areas, finishes (lamination, foil, emboss) wanted.
  • Attachment: string material, length, loop or separate; or elastic, pin or fastener type.
  • Versions: number of artworks, languages, size variants; any numbering or barcodes.
  • Quantities per version and total, and delivery country and Incoterm.
  • Thank you cards: size, paper, print sides, and any fold or perforation.
  • Target dates for proof approval and delivery.

Frequently asked questions

What is the difference between a hang tag and a swing tag?

Nothing in practice. Swing tag is the UK and Commonwealth term, hang tag the US term, and Hangtag or Hängeetikett the German one. Both mean a printed board tag attached to a product by string, loop, pin or fastener, and removable by the buyer. A sewn-in label, which stays on the garment, is a different item.

Can I order hang tags in different shapes and sizes in one order?

Usually yes, but each shape needs its own cutting die and each size changes the sheet layout, so a mixed order costs more than one shape in one size. Quantities per version and the number of artworks affect the print method too. Send the full list of shapes, sizes and versions with your enquiry so it can be quoted as one project.

Are kraft hang tags suitable for full-colour photography?

Not usually. Kraft is brown, so light colours and white will not print as expected, and photographs look dark and muted. Kraft works best with one or two dark colours, or with white ink where available. For photographs or accurate brand colour, a white or coated board is the safer choice.

Are hang tags supplied with string?

Yes, tags can be supplied with string, either threaded through the hole or packed separately. String material, length and loop style are specified at quotation. If you attach tags with a tagging gun or pins instead, tell us at the start, because the hole or eyelet and the board strength may need to change.

Do hang tags have to carry fibre content and care information?

Not necessarily on the tag. In the EU and UK, fibre composition must be on a durable label or marking on the product, which can be a sewn-in label. In the US, care instructions must be on a permanent label and fibre content must be on a label attached to the product. What decides it is the market of sale and whether the information must stay with the item for its life, so check the rules for each market before the tag artwork is fixed.

What size is a thank you card for a package?

The most common sizes are A6 (105 x 148 mm) and business-card formats around 85 x 55 mm or 90 x 55 mm. Square cards of about 100 x 100 mm are used for gift boxes. The card has to fit the mailer or bag flat without folding, so check the inside dimensions before you decide.

Can you print on both sides of a tag or card?

Yes, tags and cards are commonly printed on both sides. The front carries the brand and the reverse carries product information, barcode or message. Two-sided print affects board choice, because show-through on thin or uncoated stock can reduce legibility. Mention both sides in the specification so the proof reflects it.

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